Privacy Policy

1 Who We Are

MavYa is a food-label scanning application operated by AI Solution For You.

For the purposes of UK data protection law, AI Solution For You is responsible for deciding how personal information collected through MavYa is processed and acts as the data controller for that information.

2 Information We Collect

The information MavYa processes depends on how you use the app and which features you choose.

Account information

If you create or sign in to an account, we may process information such as:

• your email address;
• display name;
• profile information provided through Google Sign-In;
• your MavYa account identifier;
• authentication information.

MavYa also supports Guest Mode. Guest Mode creates a pseudonymous account identifier so that certain features can be used without creating a traditional registered account.

Food and household preferences

If you choose to create personal or household profiles, you may provide information such as:

• allergens;
• food sensitivities;
• dietary preferences;
• ingredients or additives you prefer to avoid;
• household profile labels;
• who you are checking food for.

Providing this information is optional.

Onboarding information

Depending on the answers you choose to provide during onboarding, MavYa may process information such as:

• age range;
• food-related motivations;
• concerns or worries;
• symptoms you voluntarily select;
• ingredient-reading habits;
• awareness of ultra-processed food;
• expiry-date habits;
• packaged-food habits;
• whether you are checking food for yourself or someone else.

Scan and product information

When you scan or analyse a food product, MavYa may process information including:

• barcodes;
• product names;
• ingredient lists;
• nutrition information;
• allergens;
• additives;
• expiry-date information;
• product assessment results;
• Food Quality Scores;
• scan date and time;
• scan history.

Food-label images

Images of food packaging, ingredient lists, nutrition panels or expiry dates may be submitted for analysis.

Images used for AI-assisted analysis may be sent to an AI service for the purpose of reading or interpreting the food label.

Original images submitted for analysis are not intended to be retained by MavYa as permanent raw analysis uploads.

However, where an image preview is saved as part of a registered user's scan history, that image may be stored with the associated scan until the scan or account is deleted.

AI assistant information

If you use MavYa's AI assistant, we may process:

• your question;
• relevant product information;
• recent conversation context required to answer the question.

Where currently required for personalised product-alternative features, selected dietary or allergy preferences may also be included in an AI processing request.

Subscription information

If you use MavYa Pro, we may process information such as:

• subscription status;
• subscription package;
• entitlement status;
• transaction identifiers;
• purchase or restoration status.

Payments are processed by Google Play or the Apple App Store, depending on your device. MavYa does not receive your full payment-card details.

Usage and diagnostic information

Depending on your device, settings and consent choices, MavYa may process information such as:

• app usage events;
• app version;
• device platform;
• feature usage;
• crash information;
• error logs;
• technical identifiers;
• subscription and conversion events.

3 Health and Allergy Information

Information about allergies, food sensitivities or symptoms may reveal information about your health and may therefore constitute special-category personal data under UK data protection law.

MavYa uses this information only where it is needed to provide the personalised features you choose to use.

Where explicit consent is required for processing allergy, sensitivity or symptom information, MavYa will request that consent separately through a clear affirmative action in the application.

You may withdraw consent or remove the relevant information from your profile. Withdrawing consent does not affect processing that was lawful before consent was withdrawn.

Providing allergy, sensitivity or symptom information is optional and is used only for features that require that information.

4 Why We Use Personal Information

We process personal information for different purposes depending on the feature being used.

Where processing is based on consent, you may withdraw that consent at any time.

5 How We Use Information

We may use information to:

• provide and operate MavYa;
• authenticate registered and guest users;
• save profiles and selected preferences;
• analyse food labels;
• explain ingredients, additives and nutrition information;
• provide profile-based allergen and dietary warnings;
• calculate the MavYa Food Quality Score using defined scoring rules;
• provide AI-assisted interpretation of food-label information;
• answer product-related questions through the MavYa AI assistant;
• suggest alternative products or product characteristics;
• maintain scan history;
• provide expiry-date features and reminders requested by you;
• manage MavYa Pro subscriptions;
• diagnose technical problems;
• protect the service from abuse;
• understand app performance;
• improve the user experience;
• measure advertising effectiveness where permitted.

6 AI-Assisted Processing

MavYa uses artificial intelligence to assist with activities such as:

• reading food labels;
• extracting ingredient and nutrition information;
• interpreting product information;
• answering product-related questions.

Information sent to an AI service may include:

• food-label images;
• ingredient or nutrition text;
• product information;
• questions submitted through the AI assistant;
• relevant conversation context;
• selected dietary or allergy preferences where required by a personalised feature.

AI-generated or AI-extracted information may sometimes be inaccurate, incomplete or outdated.

MavYa therefore uses AI as an assistance tool. AI output should not be treated as a substitute for:

• the current physical product label;
• allergen and precautionary statements provided by the manufacturer;
• professional medical advice.

Always check the physical packaging when ingredient, allergen or dietary information is important.

MavYa does not use AI to make decisions that produce legal or similarly significant effects about you.

7 Service Providers and Third Parties

MavYa uses trusted third-party services to operate the app. Depending on the feature you use, information may be processed by the following providers or categories of provider:

Google services

We use Google services for functions including secure sign-in, storing app information, maintaining service reliability and delivering notifications.

Google Gemini AI

We use Google's AI service to help read and explain food-label information and answer product-related questions. Relevant label images, product information or questions may be sent to this service when AI functionality is used.

RevenueCat and app stores

RevenueCat helps us manage MavYa Pro subscription access. Purchases are processed through Google Play or the Apple App Store. MavYa does not receive your full payment-card details.

Food-product databases

MavYa uses external food-product information sources to help identify products and retrieve available product information. These currently include services such as:

• Open Food Facts;
• FatSecret, where used.

Product identifiers such as barcodes may be sent to these services to look up product information.

Analytics and advertising services

We may use services provided by Google and Meta to help us understand how MavYa and our website are used, improve our services and measure advertising effectiveness. Where consent is legally required, these technologies are used only after the required consent has been obtained.

We do not describe this information as necessarily anonymous, as some services may use pseudonymous or technical identifiers.

We limit information shared with each provider to what is reasonably necessary for the relevant service. Different providers receive different types of information. For example, an AI provider may receive a label image required for analysis, while a food database may normally receive only a product identifier such as a barcode.

8 Data Storage and Security

MavYa uses secure cloud infrastructure to store account information, preferences, scan history and related application data.

We use technical and organisational safeguards designed to protect personal information, including:

• encryption during transmission;
• provider-managed encryption at rest;
• authentication and account controls;
• database access controls;
• server-side authentication;
• security rules;
• rate limiting;
• abuse-prevention measures;
• restricted access to stored information.

No internet-connected service can guarantee absolute security. We design MavYa to reduce foreseeable security risks and review our security controls as the service develops.

9 Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Registered accounts

Profile information and scan history are generally retained while your account remains active or until you delete the relevant information.

Guest accounts

MavYa uses pseudonymous guest accounts. Guest profile records are generally configured to expire approximately 30 days after the relevant guest activity or update unless:

• the guest account is converted into a registered account; or
• the information is deleted earlier.

Deletion through automated expiry systems may not occur at the exact moment the retention period ends.

Scan-history images

Where a scan-history image is stored, it is generally retained with the relevant scan until the scan or account is deleted, subject to normal service-provider deletion and backup processes.

Account deletion

When you delete your account, MavYa removes the active account information, profiles and associated scan-history information from its operational systems.

Some information may be retained for a limited period where reasonably necessary for:

• security;
• fraud prevention;
• accounting;
• legal obligations;
• resolving transactions;
• technical backups.

Analytics

Aggregated or appropriately de-identified statistics may be retained where they no longer identify an individual.

10 International Data Transfers

Some companies that provide technology services to MavYa may process information outside the United Kingdom.

Where personal information is transferred internationally, appropriate legal safeguards are used where required. These may include:

• UK adequacy regulations; or
• approved contractual safeguards.

You may contact us if you would like more information about safeguards relevant to your personal information.

11 Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including:

• Access — obtaining a copy of personal information we hold about you.
• Correction — asking us to correct inaccurate information.
• Deletion — asking us to delete personal information.
• Restriction — asking us to limit certain processing.
• Objection — objecting to certain uses of your information.
• Data portability — receiving certain information in a portable format where applicable.
• Withdrawal of consent — withdrawing consent where we rely on consent.

These rights are not absolute and may depend on the circumstances and lawful basis for processing.

You can delete scans and account information using controls available within MavYa. For other privacy requests, contact: admin@aisolutionforyou.com

12 Children and Household Profiles

MavYa is intended to be used directly by adults aged 18 or over.

Adults may create household profiles to help manage food preferences for other household members, including children. If you enter allergy, dietary or other information about another person, you should only do so where you are authorised to manage or provide that information. Parents or guardians should manage profiles created for children.

We recommend avoiding unnecessary identifying information in household profiles. For example, a profile may be labelled:

• Child 1;
• My son;
• My daughter;
• Mum;
• Dad;
• Partner;

instead of using a full legal name.

MavYa does not knowingly invite children to create their own MavYa accounts. If you believe information about a child has been provided to MavYa improperly, contact: admin@aisolutionforyou.com

13 Food Quality Scores and Personalisation

MavYa uses software rules and AI-assisted extraction to analyse available product information.

The MavYa Food Quality Score provides an informational assessment based on available food-product evidence and defined scoring rules. Household profile information may separately be used to provide allergen or dietary warnings.

A Food Quality Score is not:

• a medical diagnosis;
• medical advice;
• confirmation that a food is safe for a particular medical condition or allergy.

Product formulations and packaging can change. The physical manufacturer label remains the primary source for current ingredient, allergen and precautionary allergen information.

MavYa's assessments are informational and are not used to make legal, employment, credit, insurance or similarly significant decisions about users.

14 Changes to This Privacy Policy

We may update this Privacy Policy when:

• MavYa features change;
• service providers change;
• our data-processing practices change;
• legal requirements change.

When changes are material, we will take reasonable steps to bring them to users' attention where appropriate.

The Last updated date at the top of this page shows when this policy was most recently revised.

Where a new processing activity legally requires consent, we will request that consent separately rather than treating continued use of MavYa as consent.

15 Contact Us

For privacy questions, concerns or data-protection requests, contact: